The NFL Super Bowl logo conspiracy is so outlandish I almost hope it's true

Super Bowl logos
(Image credit: NFL)

Unfamiliar with the Super Bowl logo conspiracy theory? So was I until today – but after painstakingly combing through the evidence (reading some tweets), I'm sort of  convinced? I mean, I'm not – it's ridiculous. But it's fun to imagine.

Okay, so. In a nutshell, the theory is that in recent years the Super Bowl logo – which hardly ever changes in terms of actual design apart from the colours – has predicted which two teams will play in the championship. And some even think they've revealed who will win – and that the whole thing is rigged. Either that, or the designers are in possession of a future-predicting crystal (foot)ball. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.