The iPhones in Ted Lasso are more distracting than ever

Three seasons in, you know what to expect from an episode of Ted Lasso by now. Wholesome humour, an unrealistically cosy vision of London, and lots, and lots (and lots) of Apple products. All are present and correct in the first episode of Season 3 which dropped this week – and while many of the performances are as delightful as ever, those iPhones and MacBooks increasingly feel like the stars of the show.

Look, I'm aware that Apple-produced show on Apple's own streaming service is likely to feature a few of Apple's own products. But that doesn't mean they have to be quite so distractingly omnipresent – nor quite so constantly instrumental in the progression of the plot. And this is coming from a tech writer who literally writes rumours posts about upcoming iPhones. If I'm finding it annoying, I have a feeling I'm not the only one.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.