Virgin's ingenious campaign shows the limitations of AI art

The creative potential of artificial intelligence has become one of the most hotly debated topics in creative sectors over the past couple of years. Some fear that it could replace jobs – and it already is in some areas. But AI still can't 'think', and many argue that it's not capable of genuine creativity.

Virgin and Made By Dyslexia have set out to demonstrate that by challenging AI models to innovate like famous people with dyslexia. And the results are as weird as you might expect (see our pick of the best AI art tutorials and our guide to how to use DALL-E 2 for more on text-to-image AI art generators).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.