Vogue's 'cursed' Bella Hadid AI photos are getting roasted

Vogue Italia Bella Hadid AI photos
(Image credit: Vogue Italia)

You know a new trend or technology has reached the mainstream when it breaks onto the covers of major magazines. We’ve already seen a few magazine covers using AI art, but none has generated quite so much dismay as Vogue Italia’s new May edition.

The fashion bible wanted to take a more serious approach to the AI art debate, and the premise actually sounded promising. Take a real model, real photographer and real stylists and combine their work with imagery generated by DALL-E 2. It sounds like an interesting experiment that give an insight into practical uses for AI and how AI art can coexist with traditional creative processes. But as with many things involving AI art, things went very weird, with one image being particularly questioned, even by fans of AI art.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.