Vogue's 'cursed' Bella Hadid AI photos are getting roasted

Vogue Italia Bella Hadid AI photos
(Image credit: Vogue Italia)

You know a new trend or technology has reached the mainstream when it breaks onto the covers of major magazines. We’ve already seen a few magazine covers using AI art, but none has generated quite so much dismay as Vogue Italia’s new May edition.

The fashion bible wanted to take a more serious approach to the AI art debate, and the premise actually sounded promising. Take a real model, real photographer and real stylists and combine their work with imagery generated by DALL-E 2. It sounds like an interesting experiment that give an insight into practical uses for AI and how AI art can coexist with traditional creative processes. But as with many things involving AI art, things went very weird, with one image being particularly questioned, even by fans of AI art.

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news and features, updates buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A writer and translator, he also works as a project manager at London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing photography, video content, graphic design and collaterals for the hospitality sector. He enjoys photography, particularly nature photography, wellness and he dances Argentine tango.