5 reasons your packaging may fail online

Digital FMCG grocery shopping is growing, and growing fast. And with big names like Amazon Fresh entering the market, that trend looks set to continue.

But The Big Picture's recent market research with online grocery shoppers revealed a problem: packaging is typically designed with the bricks-and-mortar store in mind, and that often means it doesn't work very well in the digital realm.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.