In today's competitive creative marketplace, a strong skillset and a stunning portfolio simply aren't enough to guarantee your big break. Savvy self-promotion can be the difference between winning your dream design job or struggling to make ends meet.
We've already looked at how to get your name out there without breaking the bank, and how to monitor to your self-promo efforts. Here, we break down four tiers of spending and explain what you can get for your money…
There are lots of ways to promote yourself where the only cost is your time: contributing to blogs and forums, sharing tips with other designers, posting works in progress on Instagram, self-publishing eBooks or videos.
You'll also find free services useful such as MailChimp's email management service, WordPress/Medium blog hosting and visual social networks such as Pinterest and Tumblr. Don't forget free ads to local businesses on Craigslist or Gumtree too.
You'll find many forms of printed promotion sitting in this price bracket, and if you get friendly with your local independent print shop or spend plenty of time comparing online prices you'll find that you can produce a lot of good quality printed promo material for a folded fifty or two.
This bracket is where you'll find paid advertising in business directories, local newspapers, local organisations' fundraising magazines and so on. It's also where you'll find small-scale leaflet distribution if you want to save your own shoe leather.
Costs start to rise if your promotional items are intricate, quirky or just extremely expensive to make, and they'll also rise if you're making physical products you intend to sell.
For actual products you've got two choices here. You can throw your lot in with a print-on-demand service and accept the higher selling prices and lower margins that inevitably result from the low-risk approach, or you can risk your own cash on getting the items made and hope you sell enough to recover your costs.
Inevitably, moving up the cost scale allows you to really stretch your creative muscles. For something really off the wall, you could hire a postabike (that's a bike with big posters on the back) to tour your target city.
The posters will set you back £150, and hiring the bike and rider comes in at £365 (alternative-advertising.co.uk). If you've got that sort of money, professional grade podcasting is also an option.
To give your project a pro feel you'll need editing software, a microphone and also a sound-proofed recording booth. Finally, proving the sky is the limit, you can hire a blimp for £350 a day (minimum hire two days). Helium canisters are £150 each.
The full version of this article first appeared inside Computer Arts issue 240, a self-promotion special. Get up to 55 per cent off a subscription to CA here.
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