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New 7UP rebrand

I can't get 7UP's new earworm sonic logo out of my head

By Natalie Fear published

It’s refreshingly brilliant.

Branding
Black Madre's book for Corona campaign

This handcrafted book is the most beautiful thing you’ll see all day

By Natalie Fear published

Black Madre brings fishermen’s tales to life.

Design
RSPCA new branding

'The goal is emotional resonance’: how to create a standout brand in 2025

By Natalie Fear published

JKR’s executive creative directors discuss how to build an iconic identity.

Branding
JKR's Hidden Sunsets campaign for Corona

Corona celebrates hidden logo detail in clever new campaign

By Natalie Fear published

It’s a welcome slice of sunshine.

Advertising
Picture of the McDonald's mosaic via @jdmccafferty on X

McDonald’s mosaic ad is leaving a bad taste in my mouth

By Natalie Fear published

Is it just a sleazy rewriting of history?

Advertising
Lynx scratch and sniff billboard

Lynx’s new scratch and sniff billboard made me physically recoil

By Natalie Fear published

I’m cringing just thinking about it.

Advertising

Wilson from Cast Away takes a surprise starring role in this powerful campaign

By Joe Foley published

See what the world's most famous volleyball would look like today.

Web Design
KFC campaign

KFC 'vandalises' billboard with kid's doodles in chaotic new campaign

By Natalie Fear published

Nothing was spared from the scribblings.

Advertising
D&AD Pencil awards

D&AD announces 2025 winners, including 3 coveted Black Pencils

By Natalie Fear published

This year's awards celebrated creativity with purpose.

Creative Inspiration
Mike Perry headshot

"I'm down to roll up my sleeves": a day in the life of Mike Perry

By Natalie Fear published

Tavern's chief creative officer discusses Modern Heritage design and his essential reading for young creatives.

Creative Careers
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