Computer Arts

Showcase: Kusi Kusi

Argentinian studio LUMBRE summoned the spirit of the Incas to create these bumpers for TV Peru

National channel TV Peru asked Buenos Aires-based studio LUMBRE to create bumpers for its weekend children’s programming. The result is a deft series of kaleidoscopic, multifaceted animations. The shorts offer subtle references to Peru’s rich and diverse cultural history – the title ‘Kusi Kusi’ means party or happiness in Quechua, the language of the Incas.

“Aesthetically,” LUMBRE creative director and co-founder Sergio Saleh says, “our projects are diverse, but we’d say we have a classic style and avoid fads by prioritising the importance of the concept. Of course, to create an enduring classic, it must be flawless – which is a consideration that drives each stage of our process.”

Log in to Creative Bloq with your preferred social network to comment

OR

Log in with your Creative Bloq account

site stat collection