Aardman reveals the secrets of a killer trailer

I decided that the Hippy Dinners trailer should be filmed through stop-motion techniques from the outset. I wanted the film to create a sense of fragmented memories and nostalgia, and filming live action in a disjointed way managed to achieve this. It also delivered a charm and energy that befits the child-centric aspects of the book.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Kulsoom Middleton

Kulsoom has contributed extensively to various magazines and websites, specialising in photography and the creative industries more widely. As well as Creative Bloq, she has written for Digital Camera and NPhoto, and she was the editor of 3D World magazine. An expert in a huge range of consumer technologies, she also has over a decade’s experience in the CG industry.