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Heart-rending christmas campaign is a real cracker

With just seven weeks to go until Christmas, British department store John Lewis has unveiled its annual Xmas campaign, and it's already spreading like wildfire. The star of the show is a beautifully executed CGI penguin, Monty, who hangs out with his best friend, a young boy named Sam.

Known for creating memorable campaigns, John Lewis have, once again pulled out all the stops, drawing in the likes of British singer-songwriter Tom Odell to sing John Lennon’s Real Love, and post-production company MPC (opens in new tab) to create the ultrarealistic lead.

We know this is just one of many Christmas ads due to hit screens over the next few weeks, but its difficult to see how any will compete with Monty's overwhelming appeal and what is arguable John Lewis' best offering to date.

What do you think of Monty the Penguin? Is it John Lewis' best campagn yet? Let us know in the comments below.

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Kerrie Hughes is Editor at Creative Bloq (currently on maternity leave). One of the original CB crew, Kerrie joined the team back in 2013 after moving from her role as staff writer on 3D World. Since then she's written regularly for other creative publications. Kerrie's work for Creative Bloq involves managing the team and the site's content, developing and maintaining commercial partnerships, and finding innovative ways to bring Creative Bloq's audience the content they're looking for.

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