Heart-rending christmas campaign is a real cracker

With just seven weeks to go until Christmas, British department store John Lewis has unveiled its annual Xmas campaign, and it's already spreading like wildfire. The star of the show is a beautifully executed CGI penguin, Monty, who hangs out with his best friend, a young boy named Sam.

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Kerrie Hughes
Freelance writer

Kerrie Hughes is a frequent contributor to Creative Bloq, and was once its editor. One of the original CB crew, Kerrie joined the team back in 2013 after moving from her role as staff writer on 3D World. Since then she's written regularly for other creative publications such as ImagineFX, Computer Arts and Digital Camera World. After a stint working for the police, Kerrie is back reviewing creative tech for creative professionals.