Mind-bending commercial is a mixed media marvel

A visual effects masterpiece, this new commercial promotes the new summer season of Brain Games on The National Geographic Channel. Created by creative production company Evolve Digital Cinema (opens in new tab) and produced by Andy Baker, the spot mixes a whole heap of incredible VFX and live-action beautifully.

In just 45-seconds, there's dynamic simulations, optical illusions, CG buildings falling from the sky and much more. And it's all been pulled together with incredible artistic direction.

You'll want to watch this more than once so as not to miss anything and truly appreciate the craft and skill behind it. Genius.

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Kerrie Hughes is Editor at Creative Bloq. One of the original CB crew, Kerrie joined the team back in 2013 after moving from her role as staff writer on 3D World. Since then she's written regularly for other creative publications. Kerrie's work for Creative Bloq involves managing the team and the site's content, developing and maintaining commercial partnerships, and finding innovative ways to bring Creative Bloq's audience the content they're looking for.