How AI roto tech was used to make Little Simz' time-travelling new music video 'Young' more vibrant

Little Simz looking old thanks to makeup and VFX in the music video for Young
(Image credit: Little Simz / Studio Daydreamer)

Transformed through prosthetics and a glinting gold grill, the British rapper Little Simz looks a convincing older version of herself in the video in her music video for the track Young.

Director Dave Meyers, known for his work with Harry Styles, Ariana Grande, and Kendrick Lamar, used physical effects to handle the aging process, but VFX was also crucial to help bring the creative vision to life, including handling last-minute tweaks (see our guide to the best CGI movie moments for more inspiration)

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley
Freelance journalist and editor

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.