Why a top agency dumped CGI for hand-crafted mechanics

Retail property landlord Hammerson asked ad agency Isobel to pitch for a UK-wide campaign that would promote all its shopping centre locations, and express the benefits of shopping centres in general. Isobel founder Rob Fletcher goes behind the scenes on the brief…

We knew that Hammerson was looking to do centralised advertising – to create one idea that would represent all their shopping centres. We previously wrote the slogan 'There are many sides to...' for the Highcross shopping centre in Leicester, highlighting it as being multi-faceted and many things to many people.

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