Netflix gets roasted over dodgy AI art (again)

An image of a chef looking in a fridge that may be AI generated
(Image credit: Netflix)

AI shaming is quickly becoming an online phenomenon that brands need to be aware of. But it seems that even big names that have already been AI shamed haven't yet learned their lesson.

In our roundup of the biggest AI art controversies of 2024, we mentioned various brands that faced backlashes on social media because of their use of AI-generated imagery. Netflix was one of them. And less than a week into 2025, the streaming giant has been caught out again.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

TOPICS
Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

Read more
Shot of AI augmented A Different World
Netflix's AI 'fix' turned an 80s sitcom into a horror movie
Fantastic Four poster
The Fantastic Four controversy shows AI has ruined poster design
Anthropologie bag design
“They owe us an anthro-apology”: Anthropologie hit with AI allegations over 'uncanny' artwork
Fantastic Four poster
Your thoughts on the Fantastic 4 AI poster allegations
An image of a giant woman with long orange hair in a spacesuit, on sale in an AI art auction at Christie's
Christie's first AI art auction provokes fierce debate – and it's hard to pick a side
An image of a person struggling to find good stock images on a stock image site that has been made unusable by AI. Logos of stock images sites Adobe Stock, Pexels, Vecteezy, Freepik and Creative Market
Designers say AI is making stock image sites unusable
Latest in AI Art
A still from an AI art tribute to Disney's Beauty and the Beast
I almost didn't realise this charming Disney remake was AI, but I love it anyway
Fantastic Four poster
Do you think that Fantastic Four poster was made with AI? Join the conversation
An image of a giant woman with long orange hair in a spacesuit, on sale in an AI art auction at Christie's
Christie's first AI art auction provokes fierce debate – and it's hard to pick a side
An image of a person struggling to find good stock images on a stock image site that has been made unusable by AI. Logos of stock images sites Adobe Stock, Pexels, Vecteezy, Freepik and Creative Market
Designers say AI is making stock image sites unusable
An image of a chef looking in a fridge that may be AI generated
Netflix gets roasted over dodgy AI art (again)
AI art on a gradient background
The biggest AI art controversies of 2024
Latest in News
Jaguar logo
Rebrand vs refresh: Why brands should hold fire on launching a whole new identity
Hitachi rebrand
Hitachi means business with bold new visual identity
A billboard advert at GDC 2025 for Revenge of Savage Planet
Savage GDC 2025 billboard ad is revenge for Google Stadia layoffs
Da Vinci Resolve interface
Get free beginners' guide to Da Vinci Resolve 19 from Blackmagic (our favourite free video editing software)
camera phone deals Best Buy
Huge Samsung, Google Pixel and Motorola deals at Best Buy right now – phones from $299.99
Umbro logo
Umbro’s logo design dispute knows no end