Sorry Netflix, a true crime documentary is not the place for AI imagery

Screenshot from Netflix documentary What Jennifer Did
(Image credit: Netflix)

AI imagery is cropping up everywhere. In some cases it works, it some cases it's just ugly (see the world's first AI-generated romance movie), and it some cases it's just wildly inappropriate. Recent accusations against Netflix fall into that latter camp. 

With one of the big concerns around AI image generation being the question of authenticity and fake news, a true crime documentary is really isn't the place to showcase the new technology. Yet viewers of Netflix's What Jennifer Did suspect they have spotted some fairly blatant examples of exactly that.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.