Lego is the latest brand to apologise for using AI art

LEGO ai generated Ninjago art
(Image credit: LEGO)

"Only the Best is Good Enough" for toy company LEGO and apparently that 'best' now includes tacky AI art. Yup, Lego has been called out for using AI-generated images in a Lego Ninjago-themed website quiz, leading the brand to apologise for using AI – an increasingly common occurrence across the creative industries. 

The now-removed Lego Ninjago quiz was first spotted by X user @legoanimegirl who criticised the "million dollar company" for its AI usage. With images featuring all the typical traits of bad AI art like overly cinematic lighting and over-filtered faux illustration, it was a mistake that was never going to slip by unnoticed. Some characters even had extra 'fingers' (if you can even call them that), once again proving that hand anatomy is the greatest enemy of artificial intelligence. 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.