Magic: The Gathering's AI art controversy is a huge disappointment for creatives

Wizards of the coast AI art
(Image credit: Wizards of the Coast)

Games publisher Wizards of the Coast has recently come under fire for using AI art after firmly stating that it would not be using artificially generated content. After fans noticed a promotional post that appeared to use AI art, the company was forced to admit to using "some AI components" in its new Magic: The Gathering marketing campaign.

While AI art generators are now a widespread tool, artist Dave Rapoza recently chose to cut ties with the company, highlighting its contradictory ways. With a slew of recent staff layoffs causing further contention, it seems that many fans were left disappointed by the company's apparent double standards. 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.