Arcane fans (and staff) blast Netflix for "disrespectful" AI poster

An image from Arcane Season 2 from Netflix
(Image credit: Netflix)

Netflix has a difficult relationship with AI. That is, it keeps using it no matter how many times it gets caught. We've seen it called out several times already for suspect AI imagery, even in a true crime documentary. This time even one of its partners is unhappy.

Several fans had criticised Netflix for promoting Arcane Season 2 with an image that appeared to have been modified using generative AI to expand the canvas. Many people may consider this kind of use to be one of the more harmless forms of AI image editing, but the reaction shows that using any form of generative AI can land a brand in hot water.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

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