Project diary: Science into art

Belgian based biotech company Ablynx asked Soon to create its annual report after seeing a previous project it had done for life sciences institute VIB, which relied heavily on chalk drawings. Ablynx initially wanted Soon to do something similar, but the agency had other ideas.

Jim Van Raemdonck

Belgian biotech company Ablynx approached us and asked if we wanted to do its annual report. It had already seen a project of ours for life sciences institute VIB’s 15th birthday event, which had been created using only chalk and a large blackboard. The project was accompanied by a commemorative box containing nine books with 200 chalk drawings inside. Ablynx wanted its annual report to be created in a similar style, making us the natural choice of studio.

We gave the company a price and a budget, which it agreed to. We then set about learning as much about the client as possible, making sure we understood exactly what was to be included in the brief. Before properly starting, we set up a project management team and agreed a schedule, then gathered all the assets we needed from Ablynx for the project, keeping all the organisation and schedules in a central location using Basecamp.

Soon’s creatives took their inspiration from the equipment they gathered on a visit to the client’s labs

Soon’s creatives took their inspiration from the equipment they gathered on a visit to the client’s labs

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