Designer tells startups how design works

Interaction designer Wells Riley has created 'Startups, this is how design works' , a guide for non-designers about the principles behind design and the importance of having design direction within startups.

Riley told .net that the site was built for his BFA thesis and drew on his passion for design and interest in startups, along with him noticing how many companies don't understand design: "I used to be a product and branding design consultant for startups here in Boston, and it amazed me how many companies had only a basic understanding of design, and how often this ended up hurting their businesses. There are loads of startups and great designers out there. If I could get entrepreneurs to understand the history, value and basic vocabulary of design, maybe I could get the two disciplines to work together more easily."

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