How vlogging is empowering women in 2024

Infinix Mobility homepage that says 'capture your own story'
(Image credit: Infinix Mobility)

International Women’s Day is about female voices and in 2024 vlogging has made it easier than ever for women to share their experiences.

In the shifting climate of entertainment there has been a massive trend towards user-generated digestible short-form content – put simply, I mean vlogs. Every social media platform has its own variant whether it’s YouTube Shorts, Facebook Stories or simply TikTok videos but they all provide the same thing: short personal slices of people’s lives. It would be easy to dismiss this medium, after all, it isn’t anything new and vlogs have been around since the early days of YouTube, but in 2024 this kind of content has become king (or queen).

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Lake Hu
Vice general manager and chief marketing officer at Infinix Mobility

Lake Hu is the Vice General Manager and Chief Marketing Officer at Infinix Mobility. With a remarkable 14-year international journey spanning e-commerce, marketing, and startups in live streaming, fintech, and Web 3.0, he shines in data-driven strategies, process enhancement, and business innovation. Originally from Gansu, Lake Hu earned his bachelor's degree from China Foreign Affairs University. He's previously played pivotal roles at Lazada and Xiaomi, pioneering business teams from the ground up and driving global expansion. At Infinix, he currently spearheads e-commerce and brand marketing, pivotal to the company's strategic advancement.