"It was a labour of love," PepsiCo's chief design officer on the latest Pepsi rebrand

image of Mauro Porcini in black and white
(Image credit: PepsiCo)

PepsiCo is behind more brands than you might immediately think of, the company owns everything from Pepsi and 7UP to Quaker Oats, Lays and SodaStream. Its dedicated design arm, PepsiCo Design + Innovation was created 10 years ago, and is headed up by chief design officer, Mauro Porcini.

PepsiCo Design + Innovation have won over 1,800 design and innovation awards, and have been involved in numerous collaborations, including Pepsi x Puma, Doritos x Stranger Things and Gatorade Fuel Lab with Serena Williams. 

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.