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99designs responds to logo criticism – with an infographic

logo critique infographic

Click the image to be taken to the original graphic
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This week, crowdsourcing website 99designs released a new logo design (opens in new tab) which caused some controversy in the creative community – as we reported (opens in new tab) – for its "generic" appearance and "boring" design, as well as laying bare the flaws of the crowdsourcing model.

But 99designs hasn't taken the criticism lying down; in fact, it seems like the company expected the backlash… The infographic above has been posted on the site's blog, and it is an interesting mix of defending the logo design while also taking a hearty, passive-aggressive swipe at its detractors.

As for the logo itself – the debate will rage on…

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Craig Stewart
Craig Stewart

Craig Stewart is a writer, SEO strategist and content marketer, and is a former editor of Creative Bloq. Craig has written about design, typography, tech and football for publications including Creative Bloq, T3, FourFourTwo and DSG, and he has written a book on motoring for Haynes. When he's not writing, you'll usually find Craig under his old car learning about DIY repairs the hard way.