Follow this expert advice on how to get a career in graphic design, and boost your design career to new heights.
(Image credit: Getty)
Wondering how to get a career in graphic design? You're certainly not alone. With many creatives rethinking their career options after a tumultuous time, there is a lot of competition out there at the moment – but also a lot of opportunity.
There are a variety of routes to consider pursuing to get you where you want to be in a successful graphic design career, with no 'one true path' to follow. It's about seizing opportunities, working hard and attacking every project with vigour, passion and determination.
If you want to peruse some of the hottest jobs in design right now, head over to our dedicated UK design jobs board, which is constantly updated with the best vacancies out there. And make sure your portfolio is up to scratch with these alternative portfolio sites, too.
A design degree remains the standard way in to the profession
Yes, some people do become graphic designers without the benefit of a formal education. But a university degree remains the most safest and most reliable route into the industry. And it’s not just about getting a job – a thorough grounding in design theory and practice will enable you to do that job well, too.
That said, not everyone can afford to take three years out of the workplace to study. Also it has to be said that some design degrees still leave graduates lacking in many of the basic skills and aptitudes needed in today’s design workplace.
Both of these factors have led to the rise of short, intensive courses, now offered by the likes of Shillington, Hyper Island, Escape Studios and the new Strohacker Design School. These can get you trained and agency-ready in as little as three months, and are well respected within the industry.
02. Work on your software skills
Formal study is about principles, but you'll probably want some more practical software training too
Most programmes of formal study don’t focus heavily on specific software skills, and for good reason. Academic courses are more about understanding timeless concepts and principles, and developing the broad ability to solve problems. Software packages, in contrast, can change on a month-to-month basis, and it would be difficult for academic institutions to keep up with them even if they wanted to.
It remains a fact, though, that most design job ads demand that you be skilled in specific design tools, most commonly Adobe Photoshop, Illustrator and/or InDesign. The good news is that there are countless ways to get up to speed with these packages, quickly and easily.
To learn Photoshop, for example, you might want to take a structured online course; follow some of the many free Photoshop tutorials available (our roundup is a good place to start); or just search YouTube to fill the gaps in your knowledge.
Whichever way you educate yourself, the important thing is to put what you’ve learned into practice. Make sure you have fully worked up pieces to put in your portfolio and something concrete to discuss at interview.
03. Start freelancing now
Even if you've only just graduated, it's not too early to take the plunge and start freelancing
Once you’ve graduated from formal study and got up to speed with the relevant software, you’ll probably want to start looking for a job. But while you’re sitting around waiting for replies to your applications, there’s no reason you can’t get started as a freelancer right away.
Taking on real-world projects will help solidify everything you’ve learned, and start translating your theoretical skills into more meaningful, practical ones. Again, this will give you more to talk about at interviews, and of course, will help feed you while you wait for the chance to earn a proper salary.
You’ll find advice on how to freelance straight out of education in section one of this article.
04. Work for charity
A rebrand of charity initiative Life Kitchen by hat-trick
Another way to start a network base, add solid work to your portfolio and get noticed is to offer your design skills to charities in your community. Doing good work for a really good cause, close to your heart, will be a reward in itself of course. But such projects could potentially also lead to paid work, in both the non-profit and for-profit sectors. A word of warning though – make sure you're not being taken advantage of with unpaid work. If working for free becomes the norm it's damaging for the whole industry; not just your personal bank balance.
Pentagram is one of many big design studios that offer internships
A placement with a good design studio or at an in-house department can offer invaluable experience that you will draw on throughout your design career. You'll become seasoned in how design organisations are run; have a better understanding about client requests and how workload works.
With luck (and bear in mind you need to make most of your own luck), you'll get to show your skills and commitment to the company and turn your internship into a full-time job, gain some skills and start your own network.
06. Nurture a network of peers
In the design world, peers should be seen not as rivals, but as a support network
We often perceive our peers as competition instead of supporters or collaborators; but in the design world, it’s the opposite. Here, it really does pay to actively nurture a network of peers. For instance, the project that someone passes on due to a busy schedule or a short budget might be a project that is a good fit for you – and a great piece to add to your portfolio that eventually opens doors to bigger opportunities and new ventures. Note: we aren't recommending shaking hands until social distancing limits have been lifted, of course.
07. Contact your heroes
Writing to your heroes can lead to unexpected opportunities
We all like getting notes from admirers: it lifts the spirits and strengths us as an industry. So why not let your design heroes know that you respect them and their work?
Making contact with people who you admire can lead to many opportunities. You may even be just what they are looking for at that time. Of course, that won't always happen, so don't get discouraged if the phone doesn't ring immediately. It's always good to send a follow-up material showing your newest work; this keeps recipients interested and reminded of your availability.
08. Create an online presence
Behance offers an easy way to showcase your work online
An online platform to express yourself – and maintain a constant dialogue with other people interested in you work – is a must. And we're not just talking about a Twitter account or Facebook page. Prospective employers will expect you to have either your own website or, at a minimum, to use an online portfolio service like Behance.
09. Submit work to awards schemes
D&AD runs the best known design awards, but there are many other contests to enter too
Having some accolades under your belt will certainly help you build a reputation and get under the radar of art directors and editors. You might not be D&AD Pencil-level yet, but there are plenty of other awards schemes to try your luck at. It's the kind of thing that might swing the balance in your favour when applying for a job or pitching for work.
10. Start a side project
Many designers create their own assets on the side and sell them via sites like Creative Market
If no doors are yet opening, then make your own projects. These could be ebooks, postcards, great pack of free icons, CMS themes, anything you can think off to get you started.
Doing things on your own is risky but worthwhile. There is certainly merit in creating your own opportunities. The tools to connect with friends, colleagues and like-minded people are available; use them to freely explore your creativity and skills. Today's online culture is changing how the industry operates, so get on board and make it work for you.
11. Join design organisations
Getting involved in an organisation like AIGA can help boost your career
Take advantage of the discounts you get while still a student to join design organisations such as AIGA. The benefits of interacting with like-minded people and networking are extremely valuable.
Participating in design organisations will provide a rich understanding of the field, help you figure out who's who in our industry, and give you the chance to speak to inspiring people. Soak up all the possible knowledge and advice on offer to get noticed and respected by colleagues.
12. Be nice, be bold, be humble
Asking polite questions and creating good relationships is key
In the graphic design world, human connections are vital to growth. So being genuinely friendly and interested will absolutely help push forward your career. Quite simply, building relationships and communication is at the core of our profession, so you can't shy away from it.
Determination is key to success as a graphic designer
One final piece of advice: keep moving forward. Keep up your task of calling, emailing or whatever you do on a constant basis. Don't take rejection personally and discard envy. A rejection today could land you a job tomorrow or a new client further on.
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Larry Mayorga is a graphic designer and art director based in New York City. He has more than 13 years of experience working in the field and is currently senior designer at Terry Koppel Design.
