Is there a formula for design innovation?

What's the first thing you do when you receive a new design brief? If it involves sitting down with your team and bouncing initial ideas around, you're doing it wrong.

That's according to Todd Rovak, managing partner of Fahrenheit 212, who explained his ideas to a receptive audience on the last day of Goa-based design conference Kyoorius Designyatra 2014.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.