How to create an animated web banner in Photoshop

Creating web banners isn’t the most glamorous of jobs in the world but it is something that every designer will be required to do at some point in their career, probably many times over. Although there are no hard and fast rules when it comes to creating web banners, it goes without saying that the type must be big and the message punchy. 

As we’re animating this as well, I’d suggest no more than three slides or animated elements as people will simply not watch it. Flashing elements can also help to grab the attention of the viewer.

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Luke is a creative director, visual designer and digital artist, who works at THG Studios in Manchester as creative director of beauty. He previously worked for Future Publishing, where he was art editor of leading magazines such as Guitarist, T3 and Computer Arts.