How to design for millions of new users

Freelance designer and frontend developer Ally Long has a particular interest in designing for novice tech users and people in emerging economies. We caught up with her to find out how to field-test interfaces for the next billion. 

Who are ‘the next billion’ and what kind of devices do they use to access the web?
AL: '
The next billion' refers to the next big wave of people coming online in emerging economies. Most of us here in Europe, and in other developed economies throughout the world, are already online in some form or another. In the UK, for example, over 90 per cent of the population is connected. The deed is done; we’re on the grid. But that’s not the case in many other parts of the world. 

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Oliver Lindberg

Oliver is an independent editor, content consultant and founder of Pixel Pioneers. Formerly the editor of net magazine, he has been involved with the web design and development industry for more than a decade and helps businesses across the world create content that connects with their customers. He is passionate about content, user experience, accessibility and designing for social good.