Essentials was created to complement Daniel Eckler's Kickstarter campaign for a better backpack. It worked. With 25 days to go, the campaign had received over $53,000 CAD in funding compared to the goal of $20,000.
The backpack, developed by Mijlo, is designed to be sustainable, timeless and simple. The Essentials website focuses on these traits as well. Eckler notes that "it was important to us to come up with a creative way to showcase the amazing contributions from our talented friends".
So they spoke to their friends and asked a hundred global creatives to take photos of their essentials, the items they couldn't live without. The caveat was their style had to be as timeless as the bag they pack it in.
Words: Rick Clark