Did Adobe just make the boldest move yet in AI art?

A screenshot of AdobeFirefly generating a 3D image of a baby alpaca
Adobe Firefly in action (Image credit: Future)

Adobe's gearing up for the launch of the enterprise version of its generative AI tool, Adobe Firefly. And perhaps the biggest news isn't the technology itself but a bold pledge that it will be the first "commercially safe" AI image generator for companies. 

In what would be the first promise of its kind, Adobe says it will offer to cover any legal costs that business customers face as a result of using Adobe Firefly. That's how confident it is that the mode's training data wasn't stolen (to learn more about Adobe Firefly and other generative AI tools, see our pick of the best AI art generators and the best AI art tutorials).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.