AI makes retro monsters scary again

The best AI image generators remain hugely controversial, but we can expect them to get a lot of use to create spooky imagery as we approach Halloween. One brand has already turned to generative AI to reimagine popular monsters from cinema history for its seasonal campaign. 

It used Midjourney to give the AI treatment to the likes of Gremlins, Nosferatu, Pumpkinhead and more. Why? To try to make them scary again.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.