This parody AI beer ad is nightmare fuel, so why do I love it so much?

Here's another little gem that's terrifying in the way only AI-generated art and video can be. A parody of beer commercials, it's an AI-generated horror show, and I can't stop watching. 

The ad (for a fake beer brand) has all the hallmarks we've come to expect from Ai-generated images and video: spaghetti hands (tick), Alien-mouths (tick), toothy grins (tick), floating objects (tick, tick, tick). AI still has a blank spot for creating lifelike humans or even realistic beer cans – these ones float and warp like gluey, buttery cylinders (see our pick of the best AI art tutorials to learn more about how the tech works).

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Editor, Digital Arts & 3D

Ian Dean is Editor, Digital Arts & 3D at Creative Bloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and video game titles Play and Official PlayStation Magazine. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on digital art, VFX and video games and tech, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5.