This Disney-inspired advert is heartbreaking

We're big Disney fans here at Creative Bloq, but we have to admit that even today the animation giant often has an unrealistically rosy outlook on life. The charity Alzheimer's Research UK knows that's not always the way things work, and it's reminding us in a very poignant new Disney-inspired ad.

With the tagline "change the ending", the piece shows a couple whose happy ever after is turned upside down because of dementia. It invites the viewer to commit to help change the story back to the way it should be (see our pick of the best print adverts for more advertising inspiration).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.