Generation Z won't understand McDonald's latest advert

McDonald's has a habit of serving up creative campaign, but many of them have their finger on the pulse of the younger generations – think the Grimace Shake trend. But its latest campaign includes references that only old millennials like myself (and older) will get.

Before the internet, there existed something called teletext. It provided access to all the information we ever thought we would need back in the last century, from news to music reviews and holiday bookings, all at the touch of a TV remote control. And McDonald's is taking us back to those days with its latest ad (see our pick of the best print ads for more inspiration).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.