McDonald's does it again with clever minimalist billboard ad

McDonald's has become adept at using the recognisability of its branding and products. Its minimalist ad campaigns show the power of branding, often using simple shapes and colours that quickly communicate a message.

Its latest is also very timely. Amid a heatwave in the UK, it promoted its milkshakes with a billboard ad that seems to melt in the heat. The design features just a slither of the Golden arches and one lone drip of strawberry-flavour milkshake. It could be one for our pick of the best billboard advertising.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.