McDonald's seems to be on a roll with its marketing campaigns this summer. And it seems determined for us to see its branding everywhere, even in the most unlikely of objects and accessories.
An ingenious new campaign for the fastfood brand in Italy finds the McDonald's logo and its most famous products lurking everywhere at the beach. And it could be a contender for our pick of the best print adverts.
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I'm not sure what this says about the taste of McDonald's burgers. Click right for more(Image credit: McDonald's Italy)
Open sesame?(Image credit: McDonald's Italy)
Just make sure you use sun lotion or you'll end up fried(Image credit: McDonald's Italy)
I can see a potential branding colab here(Image credit: McDonald's Italy)
Goku in a bucket?(Image credit: McDonald's Italy)
Hot on the heels of the contagious McDonald's eyebrows ad in the UK and the start of the epic McDonald's As Featured in campaign worldwide, here comes another hot new series of ads from the fastfood giant. The brand aims to put its stamp on the Italian summer by comparing its product to a range of seasonal essentials.
Created by Leo Burnett Italia, the campaign finds McDonald's branding in flip-flops, inflatable rings, parasols and more. It's yet another example of an approach we've already seen from McDonald's several times now, where it takes advantage of the familiarity of its branding and products to make a visual connection to everyday items. As well as resembling eyebrows, the McDonald's arches can also be found in the straps on flip-flops. The added bonus of this campaign is that it feels like it could be extended to other seasons.
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Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.
