Brilliant McDonald's ads bring the logo to the beach

McDonald's summer advert
(Image credit: McDonald's Italy)

McDonald's seems to be on a roll with its marketing campaigns this summer. And it seems determined for us to see its branding everywhere, even in the most unlikely of objects and accessories.

An ingenious new campaign for the fastfood brand in Italy finds the McDonald's logo and its most famous products lurking everywhere at the beach. And it could be a contender for our pick of the best print adverts.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.