McDonald's just launched its most epic marketing campaign yet

McDonald's As Featured in campaign
(Image credit: McDonald's / Warner Bros)

We've seen plenty of elaborate marketing campaigns from McDonald's over the years, but its latest looks set to be the most epic yet. Covering over 100 markets, McDonald's 'As Featured in' campaign celebrates the brand's cameo appearances in a wide range of iconic films, series and songs.

With the idea that "everyone has a McDonald's order, even in the fictional world," the fast-food brand is launching a series of 'trailers' and teasers ahead of the release of a 'movie' and limited-time 'As featured meal' on 14 August (see our pick of the best print adverts for more inspiration).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.