Book Depository unveils clear new logo design

When it comes to creating a logo design for your brand, sometimes the product itself can be a good place to start, especially if the product in question is something as universal as a book. But for Book Depository, an online book seller set up by a former Amazon employee, this is the first time they've resorted to using the image of a book as their logo.

As well as using an aqua coloured book for their imagery, Book Depository have got rid of the 'the' which prefixed their name. They have also decided to stack their wordmark, making it much easier to read.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.