Book Depository unveils clear new logo design

When it comes to creating a logo design for your brand, sometimes the product itself can be a good place to start, especially if the product in question is something as universal as a book. But for Book Depository, an online book seller set up by a former Amazon employee, this is the first time they've resorted to using the image of a book as their logo.

As well as using an aqua coloured book for their imagery, Book Depository have got rid of the 'the' which prefixed their name. They have also decided to stack their wordmark, making it much easier to read.

Book Depository's new logo is an improvement, but not quite perfect

Book Depository's new logo is an improvement, but not quite perfect

The new logo has been widely greeted as a vast improvement on their last brand design, which was more of an abstract swirl of tadpole shapes which could be interpreted as quotation marks. At a stretch.

However the new design isn't perfect, with eagle-eyed observers finding the inconsistent shape of the book's corners frustrating. But with no designer or agency apparently linked to the logo, there's nowhere to direct the blame. Yet despite this detail, the new logo certainly fits the company better and gives shoppers a clearer understanding about the brand's mission and services.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.