Cinema's response to AI backlash averts PR disaster

The Last Screenwriter movie poster
A screenshot from The Last Screenwriter (Image credit: Spotlight Media Productions AG)

As AI increases in ubiquity, so do AI-related controversies. We've seen plenty of big brands face backlashes over the AI use and policies in recent months – most notably Adobe. But it isn't just the tech behemoths falling foul of the internet over AI-generated content – not even independent cinemas are safe.

London's Prince Charles Cinema experienced a fallout this week after announcing it was to host the first public showing of The Last Screenwriter – a film whose script was written using ChatGPT. But after receiving a number of complaints, the cinema responded by cancelling the event and issuing a statement – and many are praising the swift and transparent response.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.