Discover the science of great design

Designing a perfect site isn’t just about letting your creative juices run free. In the new issue of net, Anna Stout shares five critical steps you need to complete before you start designing, to ensure a site that is easy to use and will convert users. Nail your research and planning, Anna argues, and your site is guaranteed to be better for it. Want to make it super-simple? Use one of the best website builders.

Once you get to the design stage, how can you be sure your design is the best it can be? In the second feature, Michel Ferreira takes a deep dive into A/B testing – or as he presents it, ‘the science of good design’ – and shows you how to gather figures that prove your design is (or isn’t) working. 

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at, but continues to write about design on a freelance basis in her spare time.