Can these new gender neutral dolls topple Barbie?

Creatable World doll
(Image credit: Mattel)

Mattel, the manufacturer behind Barbie, has released a new range of gender neutral dolls that are designed to help children express themselves while they play. Released earlier this week, the Creatable World range sees binary identifiers ditched in favour of dolls that are more open to interpretation.

Considering that Barbie herself has become a target of ridicule due to her unrealistic proportions (you certainly wouldn't want to use her as an artist's model for realistic figure drawing), this is a progressive step forwards for Mattel.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.