Guinness has designed a winter fashion accessory

A screenshot from the Guinness Christmas advert
(Image credit: Diageo)

Guinness famously used the slogan 'pure genius', and this is one case where we have to agree. Its Christmas campaign for 2023 involved the creation of a real pair of winter boots, or 'foot pints', as the brand is calling them.

The padded black boots with white faux fur around the top and the Guinness logo on the backs look like pints of Guinness on your feet. And if there's snow fall, they leave a trail of pints behind them all the way to the pub. Yes, this has to be a contender for our pick of the best Christmas adverts.

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.