Is the iPhone case today’s most important fashion accessory? CASETiFY CEO Wesley Ng thinks so

Celebrities holding CASETiFY phone cases
(Image credit: CASETiFY)

For many, the humble phone case is little more than a utilitarian piece of plastic designed to protect the thing they really care about – the phone itself. In short, it’s a necessary evil. But if there’s one brand challenging this perception, it’s CASETiFY.

Founded in 2011, the Hong Kong-based brand has become synonymous with fun and personalised tech. Back then, it was all about Instagram, with the ability to use own’s own grid images as a case offering a unique selling point. Since then, the brand has branched into all manner of artist collaborations, most recently with André Saraiva, the street artist behind ‘Mr A’, a stick character which as appeared across the streets of Paris and beyond. The collaboration includes cases for various smartphones, tablets, laptops and even AirPods. (In the market for new gear? Check out the best iPhone cases  or iPhone for photography available now.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.