Has this year's icon design trend gone too far?

A number of big brands have recently subjected their logos and icons to controversial makeovers (we're looking at you Google). With most recent redesigns adopting the flat design trend, you'd expect things to look a little, well, flat. But, according to one designer, brands are now beginning to face a very different problem.

Apparently, the problem lies in the cognitive load facing users when looking at the apps laid out next to each other in situ. With oh-so-similar rainbow-fueled colour palettes and wacky uses of shape, are icons in danger of becoming too much to process? See the tweet below, and compare with our pick of the iOS app icon designs.

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Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.