Instagram's dynamic new motion design won't be enough to entice Gen Z

Instagram motion system
(Image credit: Studio Dumbar/Dept)

Instagram or TikTok – it's a debate that's rocking the social media universe and widening the Millennial Gen Z chasm. Attempting to remedy this cultural divide, Instagram has unveiled a new "motion system" that will be rolling out across the platform in hopes of creating a more natural, human feel to the app. 

For a time, Instagram was certainly one of the best social media platforms for artists and designers, but as trends have changed it seems that younger generations are searching for more candid video content. While the refreshed motion system certainly gives Instagram a more bespoke appeal, I hold my reservations as to whether it's enough of a change to pique the interest of younger users.  

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.