Ingenious iPhone repair ad puts cracked screens on the map

Amac poster
(Image credit: Amac / QuastQuan on Reddit)

Street adverts have to work hard to make an impact, but when they succeed, they can be effective even for small independent brands. This advert for an iPhone repair shop shows that some of the best billboard advertising works by communicating to us on two levels in quick succession.

At first glance, it simply shows an iPhone with a broken screen. That should get the attention of anyone who's suffered that misfortune. And when they take a second look, they'll find out just where they can get the situation fixed.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.