Is Mean Girls another example of nostalgia killing creativity?

Mean girls movie poster
(Image credit: Paramount Pictures)

When it was revealed that a new Mean Girls movie was being released, my initial thought was, why? As we've seen over the years, nostalgia has kept us in a regurgitative cycle of preloved entertainment that's consumer-friendly and (fairly) risk-free, but what does this cinematic 'cheat code' mean for creativity? 

For a while, we've slowly seen trends from the year 2000 trickle back into popular culture. From tech to design aesthetics, a new generation is embracing the not-so-distant past with insatiable hunger – but with this Y2K revival, are we slowly self-cannibalising our past, and is originality in decline?


♬ original sound - Evie Girl Shop

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.