Fans are just realising there's an optical illusion in this NHL logo

Designers can sometimes pack a lot into a logo design: historic symbolism, local geographical references... even the occasional optical illusion. The Minnesota Wild logo manages to fit in all three.

The team's been playing in the US and Canada's National Hockey League (NHL) for over a decade now, and its logo has become a familiar sight. But some fans are only just noticing that the design features an optical illusion that's as wild as the team's name – and they can't decide what it shows (see our pick of the best optical illusions for more visual wonders).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.