TV fans aren't happy about the new ITN logo

New ITN logo over an image of a TV news room
(Image credit: ITN)

Radical new logos almost always divide opinion, and media companies, along with sports teams, seem to be particularly liable to suffer a backlash when they reveal new designs. The UK's Independent Television News, better known as ITN, had a logo that was widely recognised across Britain and that lasted the company for an incredible 50 years. Until now.

The production company, which produces ITV News, Channel 4 News and 5 News, has revealed a new logo and, predictably, a lot of people familiar with the old design are confused. If the logo's recognised by everyone and it's been doing the job for over 50 years, why change now? (For tips for your own designs, see our guide to how to design a logo).

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.