New Apple logo revives iconic colours for major store launch

The Apple logo is one of the most recognisable designs in tech thanks to its exemplary elegance and simplicity. It's so memorable, in fact, that the brand can play with references to previous iterations in a way that everyone immediately recognises.

That's the case in a new logo design revealed for the launch of the upcoming Apple store at the American Dream mall in New Jersey. The new take on the Apple logo offers both a blast from the past and a fresh contemporary feel all rolled into one (if you're looking for Apple gear, there are plenty of Apple Cyber Monday deals still available online).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.