DreamWorks has a new logo animation – and absolutely nobody is happy about it

DreamWorks logo
(Image credit: DreamWorks)

Animated logos are everywhere these days. Everyone from Hollywood studios to your local corner shop has one.... OK, maybe not quite. But pretty much anyone who uses video for communication on digital platforms wants an animated logo. And with good reason, a little bit of animation can go a long way to making an iconic logo even more memorable.

But when you're one of the world's biggest animation studios, the pressure is on. DreamWorks has just revealed a new logo animation, and it's unleashed nothing but a string of complaints (if you're looking for a new device on which to produce your own work, check out the best Black Friday iPad deals and the best Black Friday Surface Pro 9 deals.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.